I was always under the impression that Spike Jonze's dispute with Universal over his initial cut of Where the Wild Things Are stemmed from its lack of marketability. Universal passed because they thought the movie would be too scary for children. This is of course speculation, because, in fact, I thought it may be a bit too frightening for the little ones and this seemed the only reason Universal would pass on such a fan favorite. But apparently I was wrong. Kids love the trailer as can be seen in a recently discovered video on Vimeo. Who would have known? It's not like it was a children's book before.**end sarcasm.

Trailer Reaction from We Love You So on Vimeo.