Since I had nothing to do today, I decided to follow Apple's "It's only rock and Roll" event. First off, it was good seeing Steve Jobs back and in seemingly good health thanks to the liver of a mid 20s car accident victim. It seemed to me that the focus this year was price cutting. The entry price on an Ipod Touch is now 200 bucks. Roughly 30 dollars cheaper than yesterday. Out of all the Ipods the Nano got the biggest upgrade which included a camera and a speaker. The new OS was also released today which includes much more integration with Itunes and the ability to change application via a computer.
But the real shocker was the fact that Apple is so aggressively pursuing the video game market.

With graphs like these Jobs is certainly trying to make a statement about the other handhelds.

They showed of a couple of their games like an fps called Nova which looks a lot like Halo and a rhythm game called Riddim Ribbon.
They also showed off Assassin's Creed which looks more like a side-scroller than the open world we're used to with this game. Points off Apple, for going for the console audience, you have a unique device play to its strengths like the Nintendo does with the Wii.
So, Apple wants a piece of the pie? They already have the install base, now they just need the games. More to come.
Pics Via Engadget