I'm sure this is old news to most of you, since I've heard the same news repeated ad nauseum over the last few days. But I'm sure you won't mind me parroting it again here. Hey, that's what I do. Recently CBS recently acquired ad space in Entertainment Weekly to showcase its fall lineup. which isn't all that newsworthy unless you consider that the space will be filled with small display screens featuring video and sound.

From Cnet:

The screen, which is 2.7 millimeters thick, has a 320x240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord--there's a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It's a product that has been in development at Americhip for about two years, spokesman Tim Clegg told CNET News via e-mail.

This seems so backwards to me. It's like a retro vision of the future, if that makes any sense. It doesn't seem very practical. In an age of iphones instead of newspapers or magazines, I can't imagine someone enjoying a 70 Pepsi commercial, especially in the Large Urban areas that these will be marketed in. And anyways, people pretty much always find ways to circumnavigate Ad space virtual and real. How many times have you actually paid attention to that Hulu commercial, sat through that Flash ad without clicking the x, or been able to remember the billboards on your drive home? I'm willing to wager that the answer is not often. Maybe I'm wrong on this one like the first naysayers of the Internet or MTV, and in the future some kid will be blogging about how some old naive and antiquated blogger failed to see the impending success of movie length soda ads in Entertainment Weekly. Not bloody likely though. And, by the way, these are nothing like the images in the Daily Prophet. In fact, I haven't a clue why everyone spun it that way

Note: Disregard title of post.