Avatar has been a mystery to me, as it has been with most of you, I suspect. The recent attempt to juice excitement for the movie by having a ticketed sneak preview of the film trailer in 3d at select theaters around the country failed as hardly anyone knew about it. Good one Fox! I found out at the last minute and failed to get tickets. But, it has been making a pretty large splash online. Preceded by heavy marketing online the trailer shattered the record for most views on Apple's Itunes trailers.
Comingsoon.net reports,

Twentieth Century Fox announced today that the AVATAR teaser trailer has become the most-viewed trailer ever on the popular iTunes Movies Trailer section of apple.com, which Thursday hosted the long-awaited public first look at writer-director James Cameron’s motion picture epic. The teaser registered over four million streams in its first day on the site, shattering the previous record of 1.7 million.

This is pretty impressive buzz for a movie that had little fanfare outside of bloggers and insiders before the last week or so. I can see why. The trailer is absolutely gorgeous. It's Starship Troopers meets Fern Gully and that's okay with me. It's honestly one of the best looking trailers I've ever seen. I might be blowing my proverbial load a little to soon on this one, but it just looks as if there is so much attention to detail and passion evident in this trailer. It has beautifully composed shots and amazing timing. See for yourself. Excitement ahead!



Apple synopsis:

AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.

See all the HQ images here.